It was just. LinkedIn? My dad was in his sixties, in a blue collar profession. The startle factor was a little high on that one.

And ah, I knew it had a name; it just wasn't on the tip of my tongue. "Burly detective syndrome." Alternatives to names, I think, are like alternatives to said; if it's done carefully and sparingly you barely notice; it just enhances the reading experience. But 'stray but a little' from the path, and bam, eyesore. :)